Tools

Most Popular Resources

  • Tips for Earned Media

    Earned media – in other words, media that is not “purchased”– is one of the most important elements of a winning progressive grassroots campaign.

    • Movement Building
    • Public & Political Leadership
    • Communications
    • Tips
  • Campaign Staff Code of Conduct

    Here's a sample code of conduct developed for a gubernatorial race.  It was distributed and discussed – first with the entire staff and subsequently with every new hire – including volunteers. 

    • Public & Political Leadership
    • Field & Organizing
    • Management/Leadership
    • Samples
  • Hiring a Direct Mail Consultant

    If your campaign is planning a large direct mail program – and your budget allows – you will want to hire a direct mail consultant with experience in political mail.

    • Public & Political Leadership
    • Communications
    • Fundraising
    • Tips
  • Key Paid Media Tips

    Paid media is advertising that you buy to move your campaign message and connect with voters.  Your campaign may or may not have the resources to run a major paid media campaign that includes all of the elements below. 

    • Public & Political Leadership
    • Communications
    • Tips
  • Tips for Digital Advertising

    More and more Americans live, read, shop, communicate, even date online. So if you want to reach a large number of voters, donors, volunteers and other potential supporters, your paid media plan might need to include some form of digital advertising.

    • Public & Political Leadership
    • Field & Organizing
    • Tips

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