Tools

Most Popular Resources

  • Building a Volunteer Culture

    Volunteers are vital to winning the Wellstone way – and creating a volunteer culture around your campaign will have effects that go far beyond the moment the polls close on Election Night.  

    • Movement Building
    • Public & Political Leadership
    • Field & Organizing
    • Tips
  • Digital Tool Kit

    For a campaign (candidate or issue-based), your online tool belt includes your website, email list, online donation processing, and social media presence. Across platforms, the key is to integrate your message and drive offline action.

    • Movement Building
    • Public & Political Leadership
    • Communications
    • Fundraising
    • Tips
  • The Campaign Plan

    The campaign plan is one of the most critical elements of a winning electoral campaign. A strong plan is your roadmap to victory. It allows the campaign to maximize scarce resources to meet specific goals.

    • Public & Political Leadership
    • Management/Leadership
    • Tips
  • Digital Examples from Our Alumni

    We get it, one of the best ways to build digital platforms - websites and social media pages - for your campaign is to look at a few effective examples from across the country. So we've decided to highlight just a few of our alumni who are building power communities online. 

    • Public & Political Leadership
    • Communications
    • Samples
    • Tips
  • Tips for Digital Organizing

    Digital organizing can positively impact every part of your campaign, but it cannot be the only part of your campaign: it’s important, but it can’t achieve every campaign objective on its own.

    • Movement Building
    • Public & Political Leadership
    • Field & Organizing
    • Tips
  • Tips for Email Organizing

    Regular email communication with your supporters can be an effective way to build relationships and tell the story of your campaign – so have a calendar, and a plan, to send emails throughout the campaign as part of your digital organizing work.

    • Movement Technology
    • Communications
    • Field & Organizing
    • Fundraising
    • Tips
  • Tips for Campaigns Using Facebook

    It's one of the most used and most effective digital platforms. Using your campaign Facebook page, you can build your list, generate visibility for events and rallies, share big campaign updates, favorable articles or other campaign notes, and – of course – raise money.  

    • Movement Building
    • Public & Political Leadership
    • Communications
    • Field & Organizing
    • Fundraising
    • Tips
  • Tips for Managing Your Volunteer Program

    Make your volunteer asks very specific. A vague request, like “can we count on you for rallies and debates?” is too vague, and leaves room to wiggle out of it.  

    • Movement Building
    • Public & Political Leadership
    • Field & Organizing
    • Tips
  • Tips for Earned Media

    Earned media – in other words, media that is not “purchased”– is one of the most important elements of a winning progressive grassroots campaign.

    • Movement Building
    • Public & Political Leadership
    • Communications
    • Tips

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