Tools

Most Popular Resources

  • Tips for Campaigns Using Facebook

    It's one of the most used and most effective digital platforms. Using your campaign Facebook page, you can build your list, generate visibility for events and rallies, share big campaign updates, favorable articles or other campaign notes, and – of course – raise money.  

    • Movement Building
    • Public & Political Leadership
    • Communications
    • Field & Organizing
    • Fundraising
    • Tips
  • Tips for Email Organizing

    Regular email communication with your supporters can be an effective way to build relationships and tell the story of your campaign – so have a calendar, and a plan, to send emails throughout the campaign as part of your digital organizing work.

    • Movement Technology
    • Communications
    • Field & Organizing
    • Fundraising
    • Tips
  • Tips for Managing Your Volunteer Program

    Make your volunteer asks very specific. A vague request, like “can we count on you for rallies and debates?” is too vague, and leaves room to wiggle out of it.  

    • Movement Building
    • Public & Political Leadership
    • Field & Organizing
    • Tips
  • Movement Tech Wiki

    Every one of us has walked out of a training with another long list of tools and tech recommendations. And, every one of us has, at some point, consulted our fellow organizers: “Is there a better tool for this?”
     
    Introducing the Wellstone Movement Tech Wiki – a free, community-maintained resource for all things tech and organizing. Here you'll find suggestions for everything from websites and payment processors, to database tools and social media management. 
    • Movement Technology
    • Communications
    • Field & Organizing
    • Fundraising
    • Tips
  • Campaign Staff Code of Conduct

    Here's a sample code of conduct developed for a gubernatorial race.  It was distributed and discussed – first with the entire staff and subsequently with every new hire – including volunteers. 

    • Public & Political Leadership
    • Field & Organizing
    • Management/Leadership
    • Samples
  • Tips for Earned Media

    Earned media – in other words, media that is not “purchased”– is one of the most important elements of a winning progressive grassroots campaign.

    • Movement Building
    • Public & Political Leadership
    • Communications
    • Tips
  • Hiring a Direct Mail Consultant

    If your campaign is planning a large direct mail program – and your budget allows – you will want to hire a direct mail consultant with experience in political mail.

    • Public & Political Leadership
    • Communications
    • Fundraising
    • Tips
  • Key Paid Media Tips

    Paid media is advertising that you buy to move your campaign message and connect with voters.  Your campaign may or may not have the resources to run a major paid media campaign that includes all of the elements below. 

    • Public & Political Leadership
    • Communications
    • Tips
  • Tips for Digital Advertising

    More and more Americans live, read, shop, communicate, even date online. So if you want to reach a large number of voters, donors, volunteers and other potential supporters, your paid media plan might need to include some form of digital advertising.

    • Public & Political Leadership
    • Field & Organizing
    • Tips

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