Tools

Most Popular Resources

  • Win Number: Okay, Now What?

    Your campaign’s win number is powerful. It’s the starting point for creating a campaign plan that makes the best use of all of your resources: time, people, and money

    • Public & Political Leadership
    • Field & Organizing
    • Management/Leadership
    • Tips
  • Voter Contact Formulas and Pricing

    These  formulas for voter contact are averages and assume all volunteer labor.  The numbers in bold are for budgeting purposes; the actual number may vary depending on a number of factors – you should adjust your own budgeting accordingly.

    • Public & Political Leadership
    • Field & Organizing
    • Samples
    • Tips
  • Campaign Roles and Responsibilities

    Every campaign role comes with different responsibilities. In many campaigns –particularly smaller, down-ballot ones – one person may hold many of these roles. 

    • Movement Building
    • Public & Political Leadership
    • Management/Leadership
    • Samples
  • Vote Deficit: Okay, Now What?

    Not every voter needs to be persuaded, since not every voter is undecided. Each campaign has a base of voters who you can count on to vote for you on Election Day.

    • Public & Political Leadership
    • Field & Organizing
    • Management/Leadership
    • Tips
  • Digital Examples from Our Alumni

    We get it, one of the best ways to build digital platforms - websites and social media pages - for your campaign is to look at a few effective examples from across the country. So we've decided to highlight just a few of our alumni who are building power communities online. 

    • Public & Political Leadership
    • Communications
    • Samples
    • Tips
  • Building a Volunteer Culture

    Volunteers are vital to winning the Wellstone way – and creating a volunteer culture around your campaign will have effects that go far beyond the moment the polls close on Election Night.  

    • Movement Building
    • Public & Political Leadership
    • Field & Organizing
    • Tips
  • Digital Tool Kit

    For a campaign (candidate or issue-based), your online tool belt includes your website, email list, online donation processing, and social media presence. Across platforms, the key is to integrate your message and drive offline action.

    • Movement Building
    • Public & Political Leadership
    • Communications
    • Fundraising
    • Tips
  • The Campaign Plan

    The campaign plan is one of the most critical elements of a winning electoral campaign. A strong plan is your roadmap to victory. It allows the campaign to maximize scarce resources to meet specific goals.

    • Public & Political Leadership
    • Management/Leadership
    • Tips
  • Tips for Digital Organizing

    Digital organizing can positively impact every part of your campaign, but it cannot be the only part of your campaign: it’s important, but it can’t achieve every campaign objective on its own.

    • Movement Building
    • Public & Political Leadership
    • Field & Organizing
    • Tips

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