Tools

Most Popular Resources

  • Student Organizing: Leadership Matters

    They keep your chapter relevant and active and share the responsibility of the group’s success. In the long-term, officer positions create sustainability for your chapter. They offer a leadership ladder for people to climb and gradually gain responsibilities, confidence and familiarity with your chapter so they can lead the organization after current leadership (aka: you) moves on. 

    • Movement Building
    • Field & Organizing
    • Management/Leadership
    • Samples
    • Tips

  • Tips for Direct Mail and Campaign Literature

    Done right, direct mail is one of the most effective and efficient methods of direct voter contact with your target audience.

    • Public & Political Leadership
    • Communications
    • Field & Organizing
    • Samples
    • Tips

  • Vote Deficit Calculator

    To win, you don’t need to talk to every voter in your district. Once you have your win number, calculating your vote deficit is the next step as you plan your campaign’s targeting strategy.

    • Movement Building
    • Public & Political Leadership
    • Field & Organizing
    • Calculators

  • Win Number: Okay, Now What?

    Your campaign’s win number is powerful. It’s the starting point for creating a campaign plan that makes the best use of all of your resources: time, people, and money

    • Public & Political Leadership
    • Field & Organizing
    • Management/Leadership
    • Tips

  • The Organizer’s Guide to the Galaxy: Message in a Bottle

    When’s the last time a book made you laugh out loud? Or a movie made you ugly cry in public? (happens to the best of us). Chances are you empathized with compelling characters, related to a struggle integral to the plot, or were shocked by a twist you didn’t see coming. Bottom line: you were moved.

    • Movement Building
    • Public & Political Leadership
    • Communications
    • Field & Organizing
    • Samples
    • Tips

  • Winning Your Election the Wellstone Way

    Winning Your Election the Wellstone Way is a comprehensive guide for people running for offi ce and for those helping them.

    • Movement Building
    • Public & Political Leadership
    • Communications
    • Field & Organizing
    • Fundraising
    • Management/Leadership
    • Books

  • Voter Contact Formulas and Pricing

    These  formulas for voter contact are averages and assume all volunteer labor.  The numbers in bold are for budgeting purposes; the actual number may vary depending on a number of factors – you should adjust your own budgeting accordingly.

    • Public & Political Leadership
    • Field & Organizing
    • Samples
    • Tips

  • Campaign Roles and Responsibilities

    Every campaign role comes with different responsibilities. In many campaigns –particularly smaller, down-ballot ones – one person may hold many of these roles. 

    • Movement Building
    • Public & Political Leadership
    • Management/Leadership
    • Samples

  • Vote Deficit: Okay, Now What?

    Not every voter needs to be persuaded, since not every voter is undecided. Each campaign has a base of voters who you can count on to vote for you on Election Day.

    • Public & Political Leadership
    • Field & Organizing
    • Management/Leadership
    • Tips

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