Tools

Tips

  • Tips for Direct Mail and Campaign Literature

    Done right, direct mail is one of the most effective and efficient methods of direct voter contact with your target audience.

    • Public & Political Leadership
    • Communications
    • Field & Organizing
    • Samples
    • Tips
  • Key Paid Media Tips

    Paid media is advertising that you buy to move your campaign message and connect with voters.  Your campaign may or may not have the resources to run a major paid media campaign that includes all of the elements below. 

    • Public & Political Leadership
    • Communications
    • Tips
  • Budget Category Guide

    Divide up your campaign budget to strategically use your resources effectively and efficiently. 

    • Movement Building
    • Public & Political Leadership
    • Fundraising
    • Management/Leadership
    • Samples
    • Tips
  • Digital Tool Kit

    For a campaign (candidate or issue-based), your online tool belt includes your website, email list, online donation processing, and social media presence. Across platforms, the key is to integrate your message and drive offline action.

    • Movement Building
    • Public & Political Leadership
    • Communications
    • Fundraising
    • Tips
  • Tips for Managing Your Volunteer Program

    Make your volunteer asks very specific. A vague request, like “can we count on you for rallies and debates?” is too vague, and leaves room to wiggle out of it.  

    • Movement Building
    • Public & Political Leadership
    • Field & Organizing
    • Tips
  • Getting Ready to Run: The Questions to Ask

    Running for office is a time-consuming, intense and an emotional undertaking.  It is also extraordinarily important.

    • Public & Political Leadership
    • Communications
    • Management/Leadership
    • Tips
  • Tips for Email Organizing

    Regular email communication with your supporters can be an effective way to build relationships and tell the story of your campaign – so have a calendar, and a plan, to send emails throughout the campaign as part of your digital organizing work.

    • Movement Technology
    • Communications
    • Field & Organizing
    • Fundraising
    • Tips
  • The Campaign Plan

    The campaign plan is one of the most critical elements of a winning electoral campaign. A strong plan is your roadmap to victory. It allows the campaign to maximize scarce resources to meet specific goals.

    • Public & Political Leadership
    • Management/Leadership
    • Tips
  • Rules and Tips for Creating and Managing Your Campaign Budget

    As the campaign manager you are CEO and CFO. Your number-one job is managing how your campaign’s scarce resources (time, people and money) are allocated and spent. 

    • Public & Political Leadership
    • Fundraising
    • Management/Leadership
    • Samples
    • Tips

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