Tools

Tips

  • Hiring a Direct Mail Consultant

    If your campaign is planning a large direct mail program – and your budget allows – you will want to hire a direct mail consultant with experience in political mail.

    • Public & Political Leadership
    • Communications
    • Fundraising
    • Tips
  • Tips for Digital Advertising

    More and more Americans live, read, shop, communicate, even date online. So if you want to reach a large number of voters, donors, volunteers and other potential supporters, your paid media plan might need to include some form of digital advertising.

    • Public & Political Leadership
    • Field & Organizing
    • Tips
  • Tips for Digital Organizing

    Digital organizing can positively impact every part of your campaign, but it cannot be the only part of your campaign: it’s important, but it can’t achieve every campaign objective on its own.

    • Movement Building
    • Public & Political Leadership
    • Field & Organizing
    • Tips
  • Tips for Surviving and Thriving as a Campaign Manager

    So you’ve been hired to manage a campaign?  Your job is now to lead a team of people who stay focused on goals, follow the campaign plan, and help the candidate (or organization) be at his or her best every day.  

    • Public & Political Leadership
    • Management/Leadership
    • Tips
  • Tips for Earned Media

    Earned media – in other words, media that is not “purchased”– is one of the most important elements of a winning progressive grassroots campaign.

    • Movement Building
    • Public & Political Leadership
    • Communications
    • Tips
  • Building a Volunteer Culture

    Volunteers are vital to winning the Wellstone way – and creating a volunteer culture around your campaign will have effects that go far beyond the moment the polls close on Election Night.  

    • Movement Building
    • Public & Political Leadership
    • Field & Organizing
    • Tips
  • Rules and Tips for Creating and Managing Your Campaign Budget

    As the campaign manager you are CEO and CFO. Your number-one job is managing how your campaign’s scarce resources (time, people and money) are allocated and spent. 

    • Public & Political Leadership
    • Fundraising
    • Management/Leadership
    • Samples
    • Tips
  • The Campaign Plan

    The campaign plan is one of the most critical elements of a winning electoral campaign. A strong plan is your roadmap to victory. It allows the campaign to maximize scarce resources to meet specific goals.

    • Public & Political Leadership
    • Management/Leadership
    • Tips
  • Tips for Email Organizing

    Regular email communication with your supporters can be an effective way to build relationships and tell the story of your campaign – so have a calendar, and a plan, to send emails throughout the campaign as part of your digital organizing work.

    • Movement Technology
    • Communications
    • Field & Organizing
    • Fundraising
    • Tips

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