Tools

Tips

  • Building a Volunteer Culture

    Volunteers are vital to winning the Wellstone way – and creating a volunteer culture around your campaign will have effects that go far beyond the moment the polls close on Election Night.  

    • Movement Building
    • Public & Political Leadership
    • Field & Organizing
    • Tips
  • Tips for Earned Media

    Earned media – in other words, media that is not “purchased”– is one of the most important elements of a winning progressive grassroots campaign.

    • Movement Building
    • Public & Political Leadership
    • Communications
    • Tips
  • Tips for Surviving and Thriving as a Campaign Manager

    So you’ve been hired to manage a campaign?  Your job is now to lead a team of people who stay focused on goals, follow the campaign plan, and help the candidate (or organization) be at his or her best every day.  

    • Public & Political Leadership
    • Management/Leadership
    • Tips
  • Tips for Digital Advertising

    More and more Americans live, read, shop, communicate, even date online. So if you want to reach a large number of voters, donors, volunteers and other potential supporters, your paid media plan might need to include some form of digital advertising.

    • Public & Political Leadership
    • Field & Organizing
    • Tips
  • Tips for Digital Organizing

    Digital organizing can positively impact every part of your campaign, but it cannot be the only part of your campaign: it’s important, but it can’t achieve every campaign objective on its own.

    • Movement Building
    • Public & Political Leadership
    • Field & Organizing
    • Tips
  • Hiring a Direct Mail Consultant

    If your campaign is planning a large direct mail program – and your budget allows – you will want to hire a direct mail consultant with experience in political mail.

    • Public & Political Leadership
    • Communications
    • Fundraising
    • Tips
  • Tips for Campaigns Using Facebook

    It's one of the most used and most effective digital platforms. Using your campaign Facebook page, you can build your list, generate visibility for events and rallies, share big campaign updates, favorable articles or other campaign notes, and – of course – raise money.  

    • Movement Building
    • Public & Political Leadership
    • Communications
    • Field & Organizing
    • Fundraising
    • Tips
  • Voter Contact Formulas and Pricing

    These  formulas for voter contact are averages and assume all volunteer labor.  The numbers in bold are for budgeting purposes; the actual number may vary depending on a number of factors – you should adjust your own budgeting accordingly.

    • Public & Political Leadership
    • Field & Organizing
    • Samples
    • Tips
  • Managing Phone Banks and Canvasses

    An effective phone bank or canvass depends on three key factors: good management, training and supervision.  This guide will help you organize and execute a successful phone or door canvass, with well-trained and enthusiastic volunteers.

    • Movement Building
    • Public & Political Leadership
    • Field & Organizing
    • Management/Leadership
    • Samples
    • Tips

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