Tools

Samples

  • Tips for Direct Mail and Campaign Literature

    Done right, direct mail is one of the most effective and efficient methods of direct voter contact with your target audience.

    • Public & Political Leadership
    • Communications
    • Field & Organizing
    • Samples
    • Tips
  • Budget Category Guide

    Divide up your campaign budget to strategically use your resources effectively and efficiently. 

    • Movement Building
    • Public & Political Leadership
    • Fundraising
    • Management/Leadership
    • Samples
    • Tips
  • Campaign Timeline

    This timeline walks you through the multilayered – and long, if it’s done right – process of identifying and building your base, preparing to run for office, and winning your election. 

    • Movement Building
    • Public & Political Leadership
    • Communications
    • Field & Organizing
    • Fundraising
    • Management/Leadership
    • Samples
  • Campaign Staff Code of Conduct

    Here's a sample code of conduct developed for a gubernatorial race.  It was distributed and discussed – first with the entire staff and subsequently with every new hire – including volunteers. 

    • Public & Political Leadership
    • Field & Organizing
    • Management/Leadership
    • Samples
  • Rules and Tips for Creating and Managing Your Campaign Budget

    As the campaign manager you are CEO and CFO. Your number-one job is managing how your campaign’s scarce resources (time, people and money) are allocated and spent. 

    • Public & Political Leadership
    • Fundraising
    • Management/Leadership
    • Samples
    • Tips
  • Campaign Roles and Responsibilities

    Every campaign role comes with different responsibilities. In many campaigns –particularly smaller, down-ballot ones – one person may hold many of these roles. 

    • Movement Building
    • Public & Political Leadership
    • Management/Leadership
    • Samples
  • Managing Phone Banks and Canvasses

    An effective phone bank or canvass depends on three key factors: good management, training and supervision.  This guide will help you organize and execute a successful phone or door canvass, with well-trained and enthusiastic volunteers.

    • Movement Building
    • Public & Political Leadership
    • Field & Organizing
    • Management/Leadership
    • Samples
    • Tips
  • Voter Contact Formulas and Pricing

    These  formulas for voter contact are averages and assume all volunteer labor.  The numbers in bold are for budgeting purposes; the actual number may vary depending on a number of factors – you should adjust your own budgeting accordingly.

    • Public & Political Leadership
    • Field & Organizing
    • Samples
    • Tips
  • Sample Campaign Plan

    Check out this sample plan that includes: strategy overview, targeting, campaign roles and responsibilities, message, field/voter contact, outreach, finance plan, timeline

    • Public & Political Leadership
    • Communications
    • Field & Organizing
    • Fundraising
    • Management/Leadership
    • Samples

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