As the campaign manager you are CEO and CFO. Your number-one job is managing how your campaign’s scarce resources (time, people and money) are allocated and spent.
Divide up your campaign budget to strategically use your resources effectively and efficiently.
This timeline walks you through the multilayered – and long, if it’s done right – process of identifying and building your base, preparing to run for office, and winning your election.
Done right, direct mail is one of the most effective and efficient methods of direct voter contact with your target audience.