While issues are important, voters also need to identify with a candidate’s core values – to connect with people they see as “standing for something,” even if they disagree with them on specific issues. At Wellstone Action we call this the Politics of Conviction.
The radical right’s attacks on Texans’ religious freedoms, individual liberties and public schools certainly provide more than enough fodder for outrage. Unfortunately, righteous indignation alone has never achieved a progressive victory. Rather, disciplined strategies supported by diverse tactics are necessary for raising awareness, rallying others and creating change.
When’s the last time a book made you laugh out loud? Or a movie made you ugly cry in public? (happens to the best of us). Chances are you empathized with compelling characters, related to a struggle integral to the plot, or were shocked by a twist you didn’t see coming. Bottom line: you were moved.
Beyond social media, You have one other avenue you can use to communicate your carefully crafted message: the news media (aka: reporters and journalists). Just like social media, there are best practices when interacting with the media as a leader of your Texas Freedom Network Student Chapter to make sure you accurately represent the group’s values and mission.
We get it, one of the best ways to build digital platforms - websites and social media pages - for your campaign is to look at a few effective examples from across the country. So we've decided to highlight just a few of our alumni who are building power communities online.