Tools

Public & Political Leadership

  • Digital Tool Kit

    For a campaign (candidate or issue-based), your online tool belt includes your website, email list, online donation processing, and social media presence. Across platforms, the key is to integrate your message and drive offline action.

    • Movement Building
    • Public & Political Leadership
    • Communications
    • Fundraising
    • Tips
  • Campaign Timeline

    This timeline walks you through the multilayered – and long, if it’s done right – process of identifying and building your base, preparing to run for office, and winning your election. 

    • Movement Building
    • Public & Political Leadership
    • Communications
    • Field & Organizing
    • Fundraising
    • Management/Leadership
    • Samples
  • Budget Category Guide

    Divide up your campaign budget to strategically use your resources effectively and efficiently. 

    • Movement Building
    • Public & Political Leadership
    • Fundraising
    • Management/Leadership
    • Samples
    • Tips
  • Key Paid Media Tips

    Paid media is advertising that you buy to move your campaign message and connect with voters.  Your campaign may or may not have the resources to run a major paid media campaign that includes all of the elements below. 

    • Public & Political Leadership
    • Communications
    • Tips
  • Tips for Direct Mail and Campaign Literature

    Done right, direct mail is one of the most effective and efficient methods of direct voter contact with your target audience.

    • Public & Political Leadership
    • Communications
    • Field & Organizing
    • Samples
    • Tips
  • WIN Number Calculator

    Everything you do during the campaign, from knocking on a door, to sending out a tweet, should be in service of reaching your win number on Election Day.

    • Public & Political Leadership
    • Field & Organizing
    • Calculators
  • Vote Deficit Calculator

    To win, you don’t need to talk to every voter in your district. Once you have your win number, calculating your vote deficit is the next step as you plan your campaign’s targeting strategy.

    • Movement Building
    • Public & Political Leadership
    • Field & Organizing
    • Calculators

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