Tools

Public & Political Leadership

  • Digital Examples from Our Alumni

    We get it, one of the best ways to build digital platforms - websites and social media pages - for your campaign is to look at a few effective examples from across the country. So we've decided to highlight just a few of our alumni who are building power communities online. 

    • Public & Political Leadership
    • Communications
    • Samples
    • Tips
  • The Organizer’s Guide to the Galaxy: Traditional Media

    Beyond social media, You have one other avenue you can use to communicate your carefully crafted message: the news media (aka: reporters and journalists). Just like social media, there are best practices when interacting with the media as a leader of your Texas Freedom Network Student Chapter to make sure you accurately represent the group’s values and mission.

    • Movement Building
    • Public & Political Leadership
    • Communications
    • Field & Organizing
    • Tips
  • The Organizer’s Guide to the Galaxy: Message in a Bottle

    When’s the last time a book made you laugh out loud? Or a movie made you ugly cry in public? (happens to the best of us). Chances are you empathized with compelling characters, related to a struggle integral to the plot, or were shocked by a twist you didn’t see coming. Bottom line: you were moved.

    • Movement Building
    • Public & Political Leadership
    • Communications
    • Field & Organizing
    • Samples
    • Tips
  • The Organizer’s Guide to the Galaxy: Strategic Planning

    The radical right’s attacks on Texans’ religious freedoms, individual liberties and public schools certainly provide more than enough fodder for outrage. Unfortunately, righteous indignation alone has never achieved a progressive victory. Rather, disciplined strategies supported by diverse tactics are necessary for raising awareness, rallying others and creating change. 

    • Movement Building
    • Public & Political Leadership
    • Field & Organizing
    • Management/Leadership
    • Infographics
    • Tips
  • Politics of Conviction

    While issues are important, voters also need to identify with a candidate’s core values – to connect with people they see as “standing for something,” even if they disagree with them on specific issues. At Wellstone Action we call this the Politics of Conviction.

    • Public & Political Leadership
    • Communications
    • Tips
  • Stump Speech Worksheet

    The candidate’s stump speech is the campaign’s core vehicle for delivering a concise, clear, and compelling message and story about the candidate and campaign.

    • Public & Political Leadership
    • Communications
    • Templates
    • Tips
  • Sample Campaign Plan

    Check out this sample plan that includes: strategy overview, targeting, campaign roles and responsibilities, message, field/voter contact, outreach, finance plan, timeline

    • Public & Political Leadership
    • Communications
    • Field & Organizing
    • Fundraising
    • Management/Leadership
    • Samples
  • Win Number: Okay, Now What?

    Your campaign’s win number is powerful. It’s the starting point for creating a campaign plan that makes the best use of all of your resources: time, people, and money

    • Public & Political Leadership
    • Field & Organizing
    • Management/Leadership
    • Tips
  • Vote Deficit: Okay, Now What?

    Not every voter needs to be persuaded, since not every voter is undecided. Each campaign has a base of voters who you can count on to vote for you on Election Day.

    • Public & Political Leadership
    • Field & Organizing
    • Management/Leadership
    • Tips

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