Digital organizing can positively impact every part of your campaign, but it cannot be the only part of your campaign: it’s important, but it can’t achieve every campaign objective on its own.
Winning Your Election the Wellstone Way is a comprehensive guide for people running for ofﬁ ce and for those helping them.
Every campaign role comes with different responsibilities. In many campaigns –particularly smaller, down-ballot ones – one person may hold many of these roles.
Earned media – in other words, media that is not “purchased”– is one of the most important elements of a winning progressive grassroots campaign.
Volunteers are vital to winning the Wellstone way – and creating a volunteer culture around your campaign will have effects that go far beyond the moment the polls close on Election Night.
Make your volunteer asks very specific. A vague request, like “can we count on you for rallies and debates?” is too vague, and leaves room to wiggle out of it.
For a campaign (candidate or issue-based), your online tool belt includes your website, email list, online donation processing, and social media presence. Across platforms, the key is to integrate your message and drive offline action.
Divide up your campaign budget to strategically use your resources effectively and efficiently.
This timeline walks you through the multilayered – and long, if it’s done right – process of identifying and building your base, preparing to run for office, and winning your election.