Every one of us has walked out of a training with another long list of tools and tech recommendations. And, every one of us has, at some point, consulted our fellow organizers: “Is there a better tool for this?”
Introducing the Wellstone Movement Tech Wiki – a free, community-maintained resource for all things tech and organizing. Here you'll find suggestions for everything from websites and payment processors, to database tools and social media management.
It's one of the most used and most effective digital platforms. Using your campaign Facebook page, you can build your list, generate visibility for events and rallies, share big campaign updates, favorable articles or other campaign notes, and – of course – raise money.
Regular email communication with your supporters can be an effective way to build relationships and tell the story of your campaign – so have a calendar, and a plan, to send emails throughout the campaign as part of your digital organizing work.
For a campaign (candidate or issue-based), your online tool belt includes your website, email list, online donation processing, and social media presence. Across platforms, the key is to integrate your message and drive offline action.