Everything you do during the campaign, from knocking on a door, to sending out a tweet, should be in service of reaching your win number on Election Day.
To win, you don’t need to talk to every voter in your district. Once you have your win number, calculating your vote deficit is the next step as you plan your campaign’s targeting strategy.
Done right, direct mail is one of the most effective and efficient methods of direct voter contact with your target audience.
This timeline walks you through the multilayered – and long, if it’s done right – process of identifying and building your base, preparing to run for office, and winning your election.
Make your volunteer asks very specific. A vague request, like “can we count on you for rallies and debates?” is too vague, and leaves room to wiggle out of it.
Regular email communication with your supporters can be an effective way to build relationships and tell the story of your campaign – so have a calendar, and a plan, to send emails throughout the campaign as part of your digital organizing work.
Here's a sample code of conduct developed for a gubernatorial race. It was distributed and discussed – first with the entire staff and subsequently with every new hire – including volunteers.
Volunteers are vital to winning the Wellstone way – and creating a volunteer culture around your campaign will have effects that go far beyond the moment the polls close on Election Night.
Winning Your Election the Wellstone Way is a comprehensive guide for people running for ofﬁ ce and for those helping them.