Tools

Field & Organizing

  • Winning Your Election the Wellstone Way

    Winning Your Election the Wellstone Way is a comprehensive guide for people running for offi ce and for those helping them.

    • Movement Building
    • Public & Political Leadership
    • Communications
    • Field & Organizing
    • Fundraising
    • Management/Leadership
    • Books
  • Politics the Wellstone Way

    That is what Politics the Wellstone Way is about—the Wellstone model of winning elections and winning on issues, down to the nuts and bolts.

    • Public & Political Leadership
    • Communications
    • Field & Organizing
    • Fundraising
    • Management/Leadership
    • Books
  • Campaign Staff Code of Conduct

    Here's a sample code of conduct developed for a gubernatorial race.  It was distributed and discussed – first with the entire staff and subsequently with every new hire – including volunteers. 

    • Public & Political Leadership
    • Field & Organizing
    • Management/Leadership
    • Samples
  • Building a Volunteer Culture

    Volunteers are vital to winning the Wellstone way – and creating a volunteer culture around your campaign will have effects that go far beyond the moment the polls close on Election Night.  

    • Movement Building
    • Public & Political Leadership
    • Field & Organizing
    • Tips
  • Tips for Email Organizing

    Regular email communication with your supporters can be an effective way to build relationships and tell the story of your campaign – so have a calendar, and a plan, to send emails throughout the campaign as part of your digital organizing work.

    • Movement Technology
    • Communications
    • Field & Organizing
    • Fundraising
    • Tips
  • Tips for Managing Your Volunteer Program

    Make your volunteer asks very specific. A vague request, like “can we count on you for rallies and debates?” is too vague, and leaves room to wiggle out of it.  

    • Movement Building
    • Public & Political Leadership
    • Field & Organizing
    • Tips
  • Campaign Timeline

    This timeline walks you through the multilayered – and long, if it’s done right – process of identifying and building your base, preparing to run for office, and winning your election. 

    • Movement Building
    • Public & Political Leadership
    • Communications
    • Field & Organizing
    • Fundraising
    • Management/Leadership
    • Samples
  • Tips for Direct Mail and Campaign Literature

    Done right, direct mail is one of the most effective and efficient methods of direct voter contact with your target audience.

    • Public & Political Leadership
    • Communications
    • Field & Organizing
    • Samples
    • Tips
  • WIN Number Calculator

    Everything you do during the campaign, from knocking on a door, to sending out a tweet, should be in service of reaching your win number on Election Day.

    • Public & Political Leadership
    • Field & Organizing
    • Calculators

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