Tools

Field & Organizing

  • Winning Your Election the Wellstone Way

    Winning Your Election the Wellstone Way is a comprehensive guide for people running for offi ce and for those helping them.

    • Movement Building
    • Public & Political Leadership
    • Communications
    • Field & Organizing
    • Fundraising
    • Management/Leadership
    • Books
  • Tips for Digital Organizing

    Digital organizing can positively impact every part of your campaign, but it cannot be the only part of your campaign: it’s important, but it can’t achieve every campaign objective on its own.

    • Movement Building
    • Public & Political Leadership
    • Field & Organizing
    • Tips
  • Tips for Digital Advertising

    More and more Americans live, read, shop, communicate, even date online. So if you want to reach a large number of voters, donors, volunteers and other potential supporters, your paid media plan might need to include some form of digital advertising.

    • Public & Political Leadership
    • Field & Organizing
    • Tips
  • Tips for Campaigns Using Facebook

    It's one of the most used and most effective digital platforms. Using your campaign Facebook page, you can build your list, generate visibility for events and rallies, share big campaign updates, favorable articles or other campaign notes, and – of course – raise money.  

    • Movement Building
    • Public & Political Leadership
    • Communications
    • Field & Organizing
    • Fundraising
    • Tips
  • Tips for Campaigns Using Twitter

    Twitter is many things to many people: An information network and a source for breaking news, a digital communications tool, and a conversation platform between friends, colleagues, or those with similar interests.
    • Public & Political Leadership
    • Communications
    • Field & Organizing
    • Fundraising
    • Tips
  • Managing Phone Banks and Canvasses

    An effective phone bank or canvass depends on three key factors: good management, training and supervision.  This guide will help you organize and execute a successful phone or door canvass, with well-trained and enthusiastic volunteers.

    • Movement Building
    • Public & Political Leadership
    • Field & Organizing
    • Management/Leadership
    • Samples
    • Tips
  • Voter Contact Formulas and Pricing

    These  formulas for voter contact are averages and assume all volunteer labor.  The numbers in bold are for budgeting purposes; the actual number may vary depending on a number of factors – you should adjust your own budgeting accordingly.

    • Public & Political Leadership
    • Field & Organizing
    • Samples
    • Tips
  • Win Number: Okay, Now What?

    Your campaign’s win number is powerful. It’s the starting point for creating a campaign plan that makes the best use of all of your resources: time, people, and money

    • Public & Political Leadership
    • Field & Organizing
    • Management/Leadership
    • Tips
  • Vote Deficit: Okay, Now What?

    Not every voter needs to be persuaded, since not every voter is undecided. Each campaign has a base of voters who you can count on to vote for you on Election Day.

    • Public & Political Leadership
    • Field & Organizing
    • Management/Leadership
    • Tips

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