Paid media is advertising that you buy to move your campaign message and connect with voters. Your campaign may or may not have the resources to run a major paid media campaign that includes all of the elements below.
For a campaign (candidate or issue-based), your online tool belt includes your website, email list, online donation processing, and social media presence. Across platforms, the key is to integrate your message and drive offline action.
Regular email communication with your supporters can be an effective way to build relationships and tell the story of your campaign – so have a calendar, and a plan, to send emails throughout the campaign as part of your digital organizing work.