Tools

Communications

  • Tips for Direct Mail and Campaign Literature

    Done right, direct mail is one of the most effective and efficient methods of direct voter contact with your target audience.

    • Public & Political Leadership
    • Communications
    • Field & Organizing
    • Samples
    • Tips
  • Key Paid Media Tips

    Paid media is advertising that you buy to move your campaign message and connect with voters.  Your campaign may or may not have the resources to run a major paid media campaign that includes all of the elements below. 

    • Public & Political Leadership
    • Communications
    • Tips
  • Campaign Timeline

    This timeline walks you through the multilayered – and long, if it’s done right – process of identifying and building your base, preparing to run for office, and winning your election. 

    • Movement Building
    • Public & Political Leadership
    • Communications
    • Field & Organizing
    • Fundraising
    • Management/Leadership
    • Samples
  • Digital Tool Kit

    For a campaign (candidate or issue-based), your online tool belt includes your website, email list, online donation processing, and social media presence. Across platforms, the key is to integrate your message and drive offline action.

    • Movement Building
    • Public & Political Leadership
    • Communications
    • Fundraising
    • Tips
  • Getting Ready to Run: The Questions to Ask

    Running for office is a time-consuming, intense and an emotional undertaking.  It is also extraordinarily important.

    • Public & Political Leadership
    • Communications
    • Management/Leadership
    • Tips
  • Tips for Email Organizing

    Regular email communication with your supporters can be an effective way to build relationships and tell the story of your campaign – so have a calendar, and a plan, to send emails throughout the campaign as part of your digital organizing work.

    • Movement Technology
    • Communications
    • Field & Organizing
    • Fundraising
    • Tips
  • Tips for Earned Media

    Earned media – in other words, media that is not “purchased”– is one of the most important elements of a winning progressive grassroots campaign.

    • Movement Building
    • Public & Political Leadership
    • Communications
    • Tips
  • Winning Your Election the Wellstone Way

    Winning Your Election the Wellstone Way is a comprehensive guide for people running for offi ce and for those helping them.

    • Movement Building
    • Public & Political Leadership
    • Communications
    • Field & Organizing
    • Fundraising
    • Management/Leadership
    • Books
  • Politics the Wellstone Way

    That is what Politics the Wellstone Way is about—the Wellstone model of winning elections and winning on issues, down to the nuts and bolts.

    • Public & Political Leadership
    • Communications
    • Field & Organizing
    • Fundraising
    • Management/Leadership
    • Books

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