It's one of the most used and most effective digital platforms. Using your campaign Facebook page, you can build your list, generate visibility for events and rallies, share big campaign updates, favorable articles or other campaign notes, and – of course – raise money.
Twitter is many things to many people: An information network and a source for breaking news,a digital communications tool, and a conversation platform between friends, colleagues, or those with similar interests.
While issues are important, voters also need to identify with a candidate’s core values – to connect with people they see as “standing for something,” even if they disagree with them on specific issues. At Wellstone Action we call this the Politics of Conviction.
When’s the last time a book made you laugh out loud? Or a movie made you ugly cry in public? (happens to the best of us). Chances are you empathized with compelling characters, related to a struggle integral to the plot, or were shocked by a twist you didn’t see coming. Bottom line: you were moved.
Social media is a game changer, plain and simple. Digital platforms like Facebook and Twitter allow you to share information in real time and collect data from individuals to build your base. Whether you’re creating a Facebook event for an upcoming rally, live-tweeting quotes from speakers at that rally, or posting pictures of your group’s awesome rally signage on Facebook (wow – you really got behind that rally!).
Beyond social media, You have one other avenue you can use to communicate your carefully crafted message: the news media (aka: reporters and journalists). Just like social media, there are best practices when interacting with the media as a leader of your Texas Freedom Network Student Chapter to make sure you accurately represent the group’s values and mission.