Tools

Communications

  • Hiring a Direct Mail Consultant

    If your campaign is planning a large direct mail program – and your budget allows – you will want to hire a direct mail consultant with experience in political mail.

    • Public & Political Leadership
    • Communications
    • Fundraising
    • Tips
  • Tips for Campaigns Using Facebook

    It's one of the most used and most effective digital platforms. Using your campaign Facebook page, you can build your list, generate visibility for events and rallies, share big campaign updates, favorable articles or other campaign notes, and – of course – raise money.  

    • Movement Building
    • Public & Political Leadership
    • Communications
    • Field & Organizing
    • Fundraising
    • Tips
  • Tips for Campaigns Using Twitter

    Twitter is many things to many people: An information network and a source for breaking news, a digital communications tool, and a conversation platform between friends, colleagues, or those with similar interests.
    • Public & Political Leadership
    • Communications
    • Field & Organizing
    • Fundraising
    • Tips
  • Sample Campaign Plan

    Check out this sample plan that includes: strategy overview, targeting, campaign roles and responsibilities, message, field/voter contact, outreach, finance plan, timeline

    • Public & Political Leadership
    • Communications
    • Field & Organizing
    • Fundraising
    • Management/Leadership
    • Samples
  • Stump Speech Worksheet

    The candidate’s stump speech is the campaign’s core vehicle for delivering a concise, clear, and compelling message and story about the candidate and campaign.

    • Public & Political Leadership
    • Communications
    • Templates
    • Tips
  • Politics of Conviction

    While issues are important, voters also need to identify with a candidate’s core values – to connect with people they see as “standing for something,” even if they disagree with them on specific issues. At Wellstone Action we call this the Politics of Conviction.

    • Public & Political Leadership
    • Communications
    • Tips
  • The Organizer’s Guide to the Galaxy: Message in a Bottle

    When’s the last time a book made you laugh out loud? Or a movie made you ugly cry in public? (happens to the best of us). Chances are you empathized with compelling characters, related to a struggle integral to the plot, or were shocked by a twist you didn’t see coming. Bottom line: you were moved.

    • Movement Building
    • Public & Political Leadership
    • Communications
    • Field & Organizing
    • Samples
    • Tips
  • The Organizer’s Guide to the Galaxy: Social Media

    Social media is a game changer, plain and simple. Digital platforms like Facebook and Twitter allow you to share information in real time and collect data from individuals to build your base. Whether you’re creating a Facebook event for an upcoming rally, live-tweeting quotes from speakers at that rally, or posting pictures of your group’s awesome rally signage on Facebook (wow – you really got behind that rally!).

    • Movement Technology
    • Communications
    • Field & Organizing
    • Tips
  • The Organizer’s Guide to the Galaxy: Traditional Media

    Beyond social media, You have one other avenue you can use to communicate your carefully crafted message: the news media (aka: reporters and journalists). Just like social media, there are best practices when interacting with the media as a leader of your Texas Freedom Network Student Chapter to make sure you accurately represent the group’s values and mission.

    • Movement Building
    • Public & Political Leadership
    • Communications
    • Field & Organizing
    • Tips

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