Tools

Communications

  • Hiring a Direct Mail Consultant

    If your campaign is planning a large direct mail program – and your budget allows – you will want to hire a direct mail consultant with experience in political mail.

    • Public & Political Leadership
    • Communications
    • Fundraising
    • Tips
  • Tips for Campaigns Using Facebook

    It's one of the most used and most effective digital platforms. Using your campaign Facebook page, you can build your list, generate visibility for events and rallies, share big campaign updates, favorable articles or other campaign notes, and – of course – raise money.  

    • Movement Building
    • Public & Political Leadership
    • Communications
    • Field & Organizing
    • Fundraising
    • Tips
  • Winning Your Election the Wellstone Way

    Winning Your Election the Wellstone Way is a comprehensive guide for people running for offi ce and for those helping them.

    • Movement Building
    • Public & Political Leadership
    • Communications
    • Field & Organizing
    • Fundraising
    • Management/Leadership
    • Books
  • Politics the Wellstone Way

    That is what Politics the Wellstone Way is about—the Wellstone model of winning elections and winning on issues, down to the nuts and bolts.

    • Public & Political Leadership
    • Communications
    • Field & Organizing
    • Fundraising
    • Management/Leadership
    • Books
  • Tips for Earned Media

    Earned media – in other words, media that is not “purchased”– is one of the most important elements of a winning progressive grassroots campaign.

    • Movement Building
    • Public & Political Leadership
    • Communications
    • Tips
  • Getting Ready to Run: The Questions to Ask

    Running for office is a time-consuming, intense and an emotional undertaking.  It is also extraordinarily important.

    • Public & Political Leadership
    • Communications
    • Management/Leadership
    • Tips
  • Tips for Email Organizing

    Regular email communication with your supporters can be an effective way to build relationships and tell the story of your campaign – so have a calendar, and a plan, to send emails throughout the campaign as part of your digital organizing work.

    • Movement Technology
    • Communications
    • Field & Organizing
    • Fundraising
    • Tips
  • Digital Tool Kit

    For a campaign (candidate or issue-based), your online tool belt includes your website, email list, online donation processing, and social media presence. Across platforms, the key is to integrate your message and drive offline action.

    • Movement Building
    • Public & Political Leadership
    • Communications
    • Fundraising
    • Tips
  • Campaign Timeline

    This timeline walks you through the multilayered – and long, if it’s done right – process of identifying and building your base, preparing to run for office, and winning your election. 

    • Movement Building
    • Public & Political Leadership
    • Communications
    • Field & Organizing
    • Fundraising
    • Management/Leadership
    • Samples

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