Digital Tool Kit

For a campaign (candidate or issue-based), your online tool belt includes your website, email list, online donation processing, and social media presence. Across platforms, the key is to integrate your message and drive offline action.

  • Movement Building
  • Public & Political Leadership
  • Communications
  • Fundraising
  • Tips

Campaign Timeline

This timeline walks you through the multilayered – and long, if it’s done right – process of identifying and building your base, preparing to run for office, and winning your election. 

  • Movement Building
  • Public & Political Leadership
  • Communications
  • Field & Organizing
  • Fundraising
  • Management/Leadership
  • Samples

Budget Category Guide

Divide up your campaign budget to strategically use your resources effectively and efficiently. 

  • Movement Building
  • Public & Political Leadership
  • Fundraising
  • Management/Leadership
  • Samples
  • Tips

Key Paid Media Tips

Paid media is advertising that you buy to move your campaign message and connect with voters.  Your campaign may or may not have the resources to run a major paid media campaign that includes all of the elements below. 

  • Public & Political Leadership
  • Communications
  • Tips

Tips for Direct Mail and Campaign Literature

Done right, direct mail is one of the most effective and efficient methods of direct voter contact with your target audience.

  • Public & Political Leadership
  • Communications
  • Field & Organizing
  • Samples
  • Tips

Vote Deficit Calculator

To win, you don’t need to talk to every voter in your district. Once you have your win number, calculating your vote deficit is the next step as you plan your campaign’s targeting strategy.

  • Movement Building
  • Public & Political Leadership
  • Field & Organizing
  • Calculators

WIN Number Calculator

Everything you do during the campaign, from knocking on a door, to sending out a tweet, should be in service of reaching your win number on Election Day.

  • Public & Political Leadership
  • Field & Organizing
  • Calculators
Thank you Wellstone Action for training me in grassroots organizing. It truly works! I am very thankful for the Native American Leadership Program as it was my path to success. t'igwicid - thank you!

Theresa Sheldon

Elected Member of the Tulalip Tribes Council

Pam Costain

Paul Wellstone: Always a Teacher

Dan Hoxworth

Here is the rationale for the Congressional Living Memorial being Neighborhood House as I prepared for submission. I thought it is important for you to have this for your archives. The whole design of the Wellstone Center was based on the theme of "embrace" the immigrant and refugee communities.

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