For a campaign (candidate or issue-based), your online tool belt includes your website, email list, online donation processing, and social media presence. Across platforms, the key is to integrate your message and drive offline action.
Paid media is advertising that you buy to move your campaign message and connect with voters. Your campaign may or may not have the resources to run a major paid media campaign that includes all of the elements below.
Here is the rationale for the Congressional Living Memorial being Neighborhood House as I prepared for submission. I thought it is important for you to have this for your archives. The whole design of the Wellstone Center was based on the theme of "embrace" the immigrant and refugee communities.