The campaign plan is one of the most critical elements of a winning electoral campaign. A strong plan is your roadmap to victory. It allows the campaign to maximize scarce resources to meet specific goals.
Regular email communication with your supporters can be an effective way to build relationships and tell the story of your campaign – so have a calendar, and a plan, to send emails throughout the campaign as part of your digital organizing work.
For a campaign (candidate or issue-based), your online tool belt includes your website, email list, online donation processing, and social media presence. Across platforms, the key is to integrate your message and drive offline action.
Paid media is advertising that you buy to move your campaign message and connect with voters. Your campaign may or may not have the resources to run a major paid media campaign that includes all of the elements below.