Tips for Digital Organizing

Digital organizing can positively impact every part of your campaign, but it cannot be the only part of your campaign: it’s important, but it can’t achieve every campaign objective on its own.

  • Movement Building
  • Public & Political Leadership
  • Field & Organizing
  • Tips

Politics the Wellstone Way

That is what Politics the Wellstone Way is about—the Wellstone model of winning elections and winning on issues, down to the nuts and bolts.

  • Public & Political Leadership
  • Communications
  • Field & Organizing
  • Fundraising
  • Management/Leadership
  • Books

Winning Your Election the Wellstone Way

Winning Your Election the Wellstone Way is a comprehensive guide for people running for offi ce and for those helping them.

  • Movement Building
  • Public & Political Leadership
  • Communications
  • Field & Organizing
  • Fundraising
  • Management/Leadership
  • Books

Tips for Surviving and Thriving as a Campaign Manager

So you’ve been hired to manage a campaign?  Your job is now to lead a team of people who stay focused on goals, follow the campaign plan, and help the candidate (or organization) be at his or her best every day.  

  • Public & Political Leadership
  • Management/Leadership
  • Tips

Campaign Roles and Responsibilities

Every campaign role comes with different responsibilities. In many campaigns –particularly smaller, down-ballot ones – one person may hold many of these roles. 

  • Movement Building
  • Public & Political Leadership
  • Management/Leadership
  • Samples

Tips for Earned Media

Earned media – in other words, media that is not “purchased”– is one of the most important elements of a winning progressive grassroots campaign.

  • Movement Building
  • Public & Political Leadership
  • Communications
  • Tips

Building a Volunteer Culture

Volunteers are vital to winning the Wellstone way – and creating a volunteer culture around your campaign will have effects that go far beyond the moment the polls close on Election Night.  

  • Movement Building
  • Public & Political Leadership
  • Field & Organizing
  • Tips

Rules and Tips for Creating and Managing Your Campaign Budget

As the campaign manager you are CEO and CFO. Your number-one job is managing how your campaign’s scarce resources (time, people and money) are allocated and spent. 

  • Public & Political Leadership
  • Fundraising
  • Management/Leadership
  • Samples
  • Tips

Campaign Staff Code of Conduct

Here's a sample code of conduct developed for a gubernatorial race.  It was distributed and discussed – first with the entire staff and subsequently with every new hire – including volunteers. 

  • Public & Political Leadership
  • Field & Organizing
  • Management/Leadership
  • Samples

The Campaign Plan

The campaign plan is one of the most critical elements of a winning electoral campaign. A strong plan is your roadmap to victory. It allows the campaign to maximize scarce resources to meet specific goals.

  • Public & Political Leadership
  • Management/Leadership
  • Tips

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