Tips for Surviving and Thriving as a Campaign Manager

So you’ve been hired to manage a campaign?  Your job is now to lead a team of people who stay focused on goals, follow the campaign plan, and help the candidate (or organization) be at his or her best every day.  

  • Public & Political Leadership
  • Management/Leadership
  • Tips

Campaign Roles and Responsibilities

Every campaign role comes with different responsibilities. In many campaigns –particularly smaller, down-ballot ones – one person may hold many of these roles. 

  • Movement Building
  • Public & Political Leadership
  • Management/Leadership
  • Samples

Tips for Earned Media

Earned media – in other words, media that is not “purchased”– is one of the most important elements of a winning progressive grassroots campaign.

  • Movement Building
  • Public & Political Leadership
  • Communications
  • Tips

Building a Volunteer Culture

Volunteers are vital to winning the Wellstone way – and creating a volunteer culture around your campaign will have effects that go far beyond the moment the polls close on Election Night.  

  • Movement Building
  • Public & Political Leadership
  • Field & Organizing
  • Tips

Rules and Tips for Creating and Managing Your Campaign Budget

As the campaign manager you are CEO and CFO. Your number-one job is managing how your campaign’s scarce resources (time, people and money) are allocated and spent. 

  • Public & Political Leadership
  • Fundraising
  • Management/Leadership
  • Samples
  • Tips

Campaign Staff Code of Conduct

Here's a sample code of conduct developed for a gubernatorial race.  It was distributed and discussed – first with the entire staff and subsequently with every new hire – including volunteers. 

  • Public & Political Leadership
  • Field & Organizing
  • Management/Leadership
  • Samples

The Campaign Plan

The campaign plan is one of the most critical elements of a winning electoral campaign. A strong plan is your roadmap to victory. It allows the campaign to maximize scarce resources to meet specific goals.

  • Public & Political Leadership
  • Management/Leadership
  • Tips

Tips for Email Organizing

Regular email communication with your supporters can be an effective way to build relationships and tell the story of your campaign – so have a calendar, and a plan, to send emails throughout the campaign as part of your digital organizing work.

  • Movement Technology
  • Communications
  • Field & Organizing
  • Fundraising
  • Tips

Getting Ready to Run: The Questions to Ask

Running for office is a time-consuming, intense and an emotional undertaking.  It is also extraordinarily important.

  • Public & Political Leadership
  • Communications
  • Management/Leadership
  • Tips

Tips for Managing Your Volunteer Program

Make your volunteer asks very specific. A vague request, like “can we count on you for rallies and debates?” is too vague, and leaves room to wiggle out of it.  

  • Movement Building
  • Public & Political Leadership
  • Field & Organizing
  • Tips

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