Campaign Staff Code of Conduct

Here's a sample code of conduct developed for a gubernatorial race.  It was distributed and discussed – first with the entire staff and subsequently with every new hire – including volunteers. 

  • Public & Political Leadership
  • Field & Organizing
  • Management/Leadership
  • Samples

The Campaign Plan

The campaign plan is one of the most critical elements of a winning electoral campaign. A strong plan is your roadmap to victory. It allows the campaign to maximize scarce resources to meet specific goals.

  • Public & Political Leadership
  • Management/Leadership
  • Tips

Tips for Email Organizing

Regular email communication with your supporters can be an effective way to build relationships and tell the story of your campaign – so have a calendar, and a plan, to send emails throughout the campaign as part of your digital organizing work.

  • Movement Technology
  • Communications
  • Field & Organizing
  • Fundraising
  • Tips

Getting Ready to Run: The Questions to Ask

Running for office is a time-consuming, intense and an emotional undertaking.  It is also extraordinarily important.

  • Public & Political Leadership
  • Communications
  • Management/Leadership
  • Tips

Tips for Managing Your Volunteer Program

Make your volunteer asks very specific. A vague request, like “can we count on you for rallies and debates?” is too vague, and leaves room to wiggle out of it.  

  • Movement Building
  • Public & Political Leadership
  • Field & Organizing
  • Tips

Digital Tool Kit

For a campaign (candidate or issue-based), your online tool belt includes your website, email list, online donation processing, and social media presence. Across platforms, the key is to integrate your message and drive offline action.

  • Movement Building
  • Public & Political Leadership
  • Communications
  • Fundraising
  • Tips

Campaign Timeline

This timeline walks you through the multilayered – and long, if it’s done right – process of identifying and building your base, preparing to run for office, and winning your election. 

  • Movement Building
  • Public & Political Leadership
  • Communications
  • Field & Organizing
  • Fundraising
  • Management/Leadership
  • Samples

Budget Category Guide

Divide up your campaign budget to strategically use your resources effectively and efficiently. 

  • Movement Building
  • Public & Political Leadership
  • Fundraising
  • Management/Leadership
  • Samples
  • Tips

Key Paid Media Tips

Paid media is advertising that you buy to move your campaign message and connect with voters.  Your campaign may or may not have the resources to run a major paid media campaign that includes all of the elements below. 

  • Public & Political Leadership
  • Communications
  • Tips

Tips for Direct Mail and Campaign Literature

Done right, direct mail is one of the most effective and efficient methods of direct voter contact with your target audience.

  • Public & Political Leadership
  • Communications
  • Field & Organizing
  • Samples
  • Tips

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