Wellstone

Your campaign’s win number is powerful. It’s the starting point for creating a campaign plan that makes the best use of all of your resources: time, people, and money

These  formulas for voter contact are averages and assume all volunteer labor.  The numbers in bold are for budgeting purposes; the actual number may vary depending on a number of factors – you should adjust your own budgeting accordingly.

An effective phone bank or canvass depends on three key factors: good management, training and supervision.  This guide will help you organize and execute a successful phone or door canvass, with well-trained and enthusiastic volunteers.

It's one of the most used and most effective digital platforms. Using your campaign Facebook page, you can build your list, generate visibility for events and rallies, share big campaign updates, favorable articles or other campaign notes, and – of course – raise money.  

If your campaign is planning a large direct mail program – and your budget allows – you will want to hire a direct mail consultant with experience in political mail.

More and more Americans live, read, shop, communicate, even date online. So if you want to reach a large number of voters, donors, volunteers and other potential supporters, your paid media plan might need to include some form of digital advertising.

Digital organizing can positively impact every part of your campaign, but it cannot be the only part of your campaign: it’s important, but it can’t achieve every campaign objective on its own.

That is what Politics the Wellstone Way is about—the Wellstone model of winning elections and winning on issues, down to the nuts and bolts.

Winning Your Election the Wellstone Way is a comprehensive guide for people running for offi ce and for those helping them.