Wellstone

The candidate’s stump speech is the campaign’s core vehicle for delivering a concise, clear, and compelling message and story about the candidate and campaign.

Check out this sample plan that includes: strategy overview, targeting, campaign roles and responsibilities, message, field/voter contact, outreach, finance plan, timeline

Not every voter needs to be persuaded, since not every voter is undecided. Each campaign has a base of voters who you can count on to vote for you on Election Day.

Your campaign’s win number is powerful. It’s the starting point for creating a campaign plan that makes the best use of all of your resources: time, people, and money

These  formulas for voter contact are averages and assume all volunteer labor.  The numbers in bold are for budgeting purposes; the actual number may vary depending on a number of factors – you should adjust your own budgeting accordingly.

An effective phone bank or canvass depends on three key factors: good management, training and supervision.  This guide will help you organize and execute a successful phone or door canvass, with well-trained and enthusiastic volunteers.

It's one of the most used and most effective digital platforms. Using your campaign Facebook page, you can build your list, generate visibility for events and rallies, share big campaign updates, favorable articles or other campaign notes, and – of course – raise money.  

If your campaign is planning a large direct mail program – and your budget allows – you will want to hire a direct mail consultant with experience in political mail.

More and more Americans live, read, shop, communicate, even date online. So if you want to reach a large number of voters, donors, volunteers and other potential supporters, your paid media plan might need to include some form of digital advertising.