Amelia Showalter is an analytics consultant who previously served as the Director of Digital Analytics at President Obama’s 2012 campaign. She led a cutting-edge Digital Analytics team that designed and implemented hundreds of experiments to improve the performance of the Obama campaign’s many digital channels. Before the Obama campaign she provided data analysis and microtargeting to dozens of campaigns as a strategist at Changing Targets Media and MSHC Partners. Her new mission as a solo consultant is to bring the Obama campaign’s culture of rigorous testing and analysis to the wider digital world. Amelia has provided training and consultation to political organizations, non-profits, governments, and businesses, and has delivered keynotes at conferences around the world. She is a graduate of Harvard College and Harvard Kennedy School of Government. In addition to freelance consulting, she also serves as Digital Research Manager at the Analyst Institute.