‘JK Wedding Dance’ internet sensation directs buzz toward charity

One of the most revolutionary aspects of the web 2.0 revolution is the ease with which content – be it news, videos or even rumors – can go "viral," spreading like wildfire with the click of a button.

Viral sharing has been leveraged most recently by businesses and marketers, who use the phenomenon to extend the life of a marketing campaign far beyond what the organization itself could accomplish.

Read the full article at The Daily Tell.