Let the supporters in, says Obama director

FROM one of the architects of Barack Obama’s groundbreaking US election campaign comes a message to politicians aspiring to emulate his success: Get real and lose control.

It was authenticity – including authentic language – that inspired a grassroots army of millions of young volunteers to became ‘‘passionate participants’’ rather than mere supporters, says Mr Obama’s Minnesota campaign director, Jeff Blodgett.

Read the full article at The Sydney Morning Herald.