Digital Organizer School

Digital Organizer School: August 4-7, Washington, DC

Wellstone's premier Digital Organizer School will train, empower, and educate progressive leaders in digital organizing frameworks, strategy, and tactics. In today's political and organizing climates, we believe that the best online approach to campaigning is one that includes all experiences; this training is built on a foundation of intersectional learning and mutual respect.

The dual-track, four-day training accommodates practitioners at various entry points. Both tracks include blended curriculum from digital, tech, and organizing strategies to help campaigners and activists build winning online and offline campaigns.

Digital Organizer School is a four-day, intensive program.  The schedule is:

  • Thursday, August 4th: 9am – 7pm
  • Friday, August 5th: 9am – 7pm
  • Saturday, August 6th: 9am – 7pm
  • Sunday, August 7th: 9 am – 3 pm

Meet Our Team of Trainers:

  • Sandhya Anantharaman
  • Lee Anderson
  • Hannah Brown 
  • Sabrina Hersi Issa
  • Deepa Kunapuli
  • Harold Moore
  • Amber Phillips
  • Adrian Reyna
  • Jason Rosenbaum
  • Mollie Ruskin
  • Amelia Showalter
  • Arianna Trujillo-Wesler

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We will be dividing our training into two tracks:

Track A (Introductory) is for you if you are brand new to using digital tools in campaigns or movements. You might be a field, communications, or fundraising practitioner with years of experience in the movement, but none in digital work. You might be a very engaged volunteer who wants new skills to help you participate more deeply in campaigns or organizations. Or, you might be an Executive Director or operations lead who has to make decisions about digital tools, staff, or budgets. In general, you've used a spreadsheet program before to do something basic (like keeping track of a list of people or adding up a budget), and you've been involved in some movement work.

Track A includes the following sessions, which are a combination or presentations, exercises and discussion:

  • What is Movement Technology?: Using Tech to Build Power in Electoral Politics, Public Policy, and Grassroots Organizing
  • Fundamentals of the Digital Landscape: Organizing, Communications, and Fundraising
  • Race/Gender/Class/Sexuality and Power Online
  • Crafting and Layering Stories Online
  • Writing Campaign Strategy and Theory of Change
  • Measuring to Reflect Our Values: Introductory Data-Driven Decision-Making
  • Making It Past The Inbox: Email Writing
  • Planning Beyond a Hashtag: Social Campaigns
  • Emerging SMS Tools for Organizing
  • List-building Tactics
  • New Models of Leadership Across Diverse Campaign Staff
  • User-Centered Design for Campaigns
  • Working with Press in a Digital World: Introductory Skills
  • Are People Reading Your Stuff?: Introduction to Digital Analytics
  • Just Enough Code: Introductory HTML and CSS
  • Websites: What Do I Really Need, and How Do I Get it Made

Track B (Advanced) is for you if you already have a year or more of experience using tools for organizing, communications, or fundraising, and you want to sharpen or deepen your skills. You might be a newly hired Digital Director who needs to ramp up their skills, or you might be looking for a job as digital staff. In general, you have basic comfort with 2 or more digital tools, and have (or want) a role in leading your organization or campaign on how it uses digital tools to bring about progressive change in elections work, policy, or grassroots movement building.

Track B includes the following sessions, which are a combination of presentations, exercises and discussions:

  • What is Movement Technology?: Using Tech to Build Power in Electoral Politics, Public Policy, and Grassroots Organizing
  • Testing Your Toolbox
  • Authenticity Online: Building Community from an Intersectional Lens
  • Crafting and Layering Stories Online
  • Writing a Digital Campaign Plan and Budget
  • Measuring to Reflect Our Values: Advanced Data-Driven Decision-Making
  • Emerging SMS Tools for Organizing
  • Fundraising Tactics for Small and Large Campaigns
  • New Models of Leadership Across Diverse Campaign Staff
  • Working With Press in a Digital World: Advanced Skills
  • User-Centered Design For Campaigns
  • Are People Reading Your Stuff?: Advanced Digital Analytics
  • Stepping Up Your Coding Skills: HTML and CSS II
  • Websites: Managing Development and Updates Over the Course of a Campaign

The application period for Digital Organizer School is now closed.

Questions? Contact us here.