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  • What if there are more than two candidates in my race?

    In order to make sure your campaign’s resources are used in the most efficient and effective way possible, we use targeting. The idea of your win number is pretty simple: it’s how many votes you need to win, and targeting starts with knowing this basic, but vital, number.
    Calculating your race’s win number with multiple candidates is trickier than if the race has only two candidates. In multiple-candidate races, you will likely not need to get 50% of the vote. However, what plurality of the vote you need will depend on a number of factors including:
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