Jessica Pierce

Jessica Pierce

This Bay Area native's passion for student organizing started at the University of California Santa Cruz, where she was elected as Student Union Assembly President for two consecutive terms. While at UCSC, Jessica worked on campus but also off campus - on a statewide level, she served on the board for University of California Student Association (UCSA) and on a national level, with the U.S. Student Association (USSA). Jessica helped coordinate student efforts to defeat the special election ballot initiative proposition 54, which would have effectively eliminated all ethnic and racial data from public institutions. Jessica was also involved in productions with Rainbow Theater, Kinetic Poetics Project, and the African American Theater Arts Troupe.

After graduating, Jessica served as the Organizing Director for USSA, where she led campaigns in over 15 states. During her tenure, USSA led efforts to pass the College Cost Reduction and Access Act - the largest increase to grant aid since the passing of the G.I. bill in 1944. With a few leaders of the Generational Alliance (GA), Jessica led efforts to develop Generation Vote, a coalition of 20 organizations invested in building a youth voting bloc with a common vision and values. Through these efforts, Generation Vote generated over one million youth contacts. As the Communications and Network Associate Director at YP4, she established the first YP4 alumni program.

At the GA now, Jessica works to support the organizing and communications efforts of the member organizations. Jessica also worked as the National Youth Director for One Nation Working Together (March on Washington), where major turnout efforts resulted in over 175,000 people convening at the Lincoln Memorial. Outside of the GA, Jessica is on the USSA Foundation Board and is a lead trainer with Campus Camp Wellstone. Outside of work, you can find Jessica reciting every Tribe Called Quest and Prince song or attempting to become a home design professional following the guide of HGTV.