If there's one thing the 2008 election proved, it was that the Internet has lowered the barrier for political participation. It's transforming where voters get their information and offering campaigns a new medium through which to interact with voters.
And although the net is changing the way campaigns are run, it will never change the goal: to get more votes than the other guy. The web should be thought of as an additional opportunity to identify and mobilize supporters, educate voters, and recruit volunteers.
If there's one thing you take away from this organizing tool, let it be this: the goal of a successful new media program is to enhance the campaign's field, communications, and fundraising efforts.
So how do you do this?
