What is Wellstone Action?

Founded to carry forward the work of Paul and Sheila Wellstone, we arm progressives with the strategies and skills to win. We develop political leaders. We strengthen movement organizations. We ignite change.
With over 65,000 alumni and 350 partners, we’re just getting started. Join us.

Upcoming Trainings & Events

The Wellstone Impact

We ignite leadership in people and power in communities to win progressive change. Our trainings have developed a critical mass of 60,000 progressive leaders with the expertise to win. And we’ve propelled 600 alumni into elected office and guided 3,000 winning campaigns. Learn more about our impact

Politics the Wellstone Way

That is what Politics the Wellstone Way is about—the Wellstone model of winning elections and winning on issues, down to the nuts and bolts.

  • Communications
  • Field & Organizing
  • Fundraising
  • Management/Leadership
  • Books

Winning Your Election the Wellstone Way

Winning Your Election the Wellstone Way is a comprehensive guide for people running for offi ce and for those helping them.

  • Communications
  • Field & Organizing
  • Fundraising
  • Management/Leadership
  • Books

Tips for Surviving and Thriving as a Campaign Manager

So you’ve been hired to manage a campaign?  Your job is now to lead a team of people who stay focused on goals, follow the campaign plan, and help the candidate (or organization) be at his or her best every day.  

  • Management/Leadership
  • Tips

Campaign Roles and Responsibilities

Every campaign role comes with different responsibilities. In many campaigns –particularly smaller, down-ballot ones – one person may hold many of these roles. 

  • Management/Leadership
  • Samples

Tips for Earned Media

Earned media – in other words, media that is not “purchased”– is one of the most important elements of a winning progressive grassroots campaign.

  • Communications
  • Tips

Building a Volunteer Culture

Volunteers are vital to winning the Wellstone way – and creating a volunteer culture around your campaign will have effects that go far beyond the moment the polls close on Election Night.  

  • Field & Organizing
  • Tips

Rules and Tips for Creating and Managing Your Campaign Budget

As the campaign manager you are CEO and CFO. Your number-one job is managing how your campaign’s scarce resources (time, people and money) are allocated and spent. 

  • Fundraising
  • Management/Leadership
  • Samples
  • Tips

Campaign Staff Code of Conduct

Here's a sample code of conduct developed for a gubernatorial race.  It was distributed and discussed – first with the entire staff and subsequently with every new hire – including volunteers. 

  • Field & Organizing
  • Management/Leadership
  • Samples

The Campaign Plan

The campaign plan is one of the most critical elements of a winning electoral campaign. A strong plan is your roadmap to victory. It allows the campaign to maximize scarce resources to meet specific goals.

  • Management/Leadership
  • Tips

Tips for Email Organizing

Regular email communication with your supporters can be an effective way to build relationships and tell the story of your campaign – so have a calendar, and a plan, to send emails throughout the campaign.

  • Communications
  • Field & Organizing
  • Fundraising
  • Tips

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What Can Wellstone Action Do for Me?

Have you previously held a key leadership role on a significant electoral campaign?

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Camp Wellstone

Thanks for your interest in Wellstone Action! Camp Wellstone is the program for you. We teach future candidates the nuts and bolts of running – and winning – a progressive campaign. Think of this as Candidate School 101!

Camp Wellstone

Thanks for your interest in Wellstone Action! Camp Wellstone is the program for you. We teach campaign staff the nuts and bolts of running – and winning – a progressive campaign. Think of it as Campaign School 101!

Camp Wellstone

Thanks for your interest in Wellstone Action! Camp Wellstone is the program for you. We teach community organizers the nuts and bolts of winning progressive change on community-based issues. We believe that the only way to build progressive power is in partnership with others –not by ourselves. So if you’re connected to a group of people who want to make real change on a particular issue in your community, Camp Wellstone’s the place for you.

Movement-Building Project

Thanks for your interest in Wellstone Action! Our Movement-Building Project may be the program for you. This intensive, partnership-based work is designed to build powerful, long-term movements that create progressive change.

Advanced Campaign Management School

Thanks for your interest in Wellstone Action! Advanced Campaign Management School may be the program for you. This intensive training, usually offered every odd year, runs on an application-only basis and is designed to hone the skills of those who have previous significant campaign leadership experience.

Labor Training Program

Thank you for your interest in Wellstone Action! Our Labor Training Program may be right for you. Using customized curricula, we partner with labor organizations across the country that are committed to organizing and developing new leaders and moving a progressive, pro-worker agenda.

Campus Camp Wellstone

Thanks for your interest in Wellstone Action! Campus Camp Wellstone may be the program for you. This weekend training teaches students and youth movement leaders how to run – and win – on the issues that matter most. We focus, in particular, on campus and community organizing, young voter engagement, and other customized trainings.

Native American Leadership Program

Thanks for your interest in Wellstone Action! Our Native American Leadership program may be right for you. Our all-Native training team provides culturally relevant curricula, usually in partnership with tribes, on leadership development and civic engagement, as well as technical support to create a pipeline of Native leaders ready to assume key leadership positions in our communities.

Sheila Wellstone Institute

Thanks for your interest in Wellstone Action! Our Sheila Wellstone Institute may be right for you. We continue Sheila’s legacy to end violence in families by building power and visibility to ensure that ending violence against women is a national priority.