Camp Wellstone Sessions by Track

Camp Wellstone is a dynamic, fast-paced training that runs from Friday afternoon to Sunday afternoon. The training is a mixture of presentations, interactive exercises, simulations, and group work.  We believe not only in teaching content, but giving you the chance to put it to practice right away at the training. Participants are given a folder of materials when you check-in that will be used throughout the weekend.

At Camp, the sessions build upon each other, so you pick one track and stick with it throughout the weekend. Here's what we offer (please note, there may be some changes to these sessions in the upcoming 2017 camps):

Grassroots Organizer Track 

Sessions include:

  • Strategic Planning
  • Developing an Effective Message
  • Communicating an Effective Message
  • Organizing and Mobilizing
  • Building a Volunteer Program
  • Grassroots Lobbying
  • Nonpartisan Voter Mobilization

Exercises include:

  • Strategic Planning: Vision, Assessment, Strategy, and Tactics
  • Message Development
  • Message Communication
  • One to Ones
  • Making a Volunteer Ask
  • Leadership
  • Grassroots Lobbying

Working on a Campaign Track

Sessions include:

  • Developing and Communicating an Effective Message
  • Basebuilding and Elections
  • Targeting
  • Field the Wellstone Way
  • GOTV
  • Running Effective Phone Banks and Canvasses
  • Campaign Budget and Fundraising
  • Paid and Earned Media
  • Direct Mail
  • Campaign Q&A

Exercises include:

  • Creating a Message Box 
  • Targeting
  • Direct Voter Contact
  • Canvassing and Writing Scripts
  • Campaign Timeline

Being a Candidate Track

Sessions include:

  • Developing and Communicating and Effective Message
  • Base-building and Elections
  • Politics of Conviction
  • Targeting and Field
  • Canvassing as a Candidate
  • Earned Media
  • Budget and Fundraising
  • Paid Media
  • Being a First-Time Candidate

Exercises include:

  • Presenting Your Stump Speech 
  • Canvassing and Writing Scripts
  • Earned Media: Working with the Press
  • Fundraising: the Candidate's Role
  • Campaign Timeline

Coming Soon - The Intro to Movement Technology Track!

This track will be piloted at two camps in 2017 and may be added permanently to Camp Wellstone in 2018.

Sessions include:

  • Introduction to Movement Technology
  • Who are Your people? Building a Base & Creating a Strategic Plan with a Lens of Race, Power, and Difference Online
  • Introduction to Spreadsheets
  • Analytics & Testing
  • Security & Surveillance
  • Email Writing & Strategy
  • Digital Actions
  • Open Data
  • VAN